Case Studies

Multigenerational Marketing

Campaigns targeting generational groups that resonate with multiple generational audiences

 

Background

Lectures provided at leading universities across Japan on the importance of the tourism industry and developing successful sustainability practices. In partnership with Tabippo, guided educational trips to Hawaii were facilitated for influencers focusing on Hawaiian culture and the regenerative tourism approach.

Cultivated next generation of audiences and potential visitors to ensure the future success of Hawaii as a mature destination.

Impact

Cultivated next generation of audiences and potential visitors to ensure the future success of Hawaii as a mature destination. Reinforced regenerative tourism messaging that resonated with a new generation of travelers possessing a global mindset.

Hawaii

1600 Kapiolani Blvd
Suite 723
Honolulu, HI 96814, USA
+1 (808) 942-4200

Japan

29-2 Ichiban-cho
Ichiban-cho Shinko Bldg.
1F Chiyoda-ku, Tokyo
102-0082 Japan
+81 (03) 6261-3420