Case Studies

Mastercard Loyalty

Connecting Mastercard customers in Japan with retail partners in Hawaii

 

Background

In an effort to drive brand preference and Japanese visitor spend in Hawaii, a.link struck a partnership with Mastercard Japan to launch a loyalty rewards program delivering highly targeted and customized offers to its cardholders. Powered by Mastercard, cardholders receive cash back on select purchases as local retailers benefit from targeted promotions before visitors reach Hawaii.

Presenting a loyalty solution that taps into Mastercard’s global loyalty footprint in over 70 markets.

Impact

a.link designed and delivered a loyalty proposition leveraging the Mastercard brand to support a growing number of Hawaii retail merchants. The partnership offers customer value, deepens engagement and differentiates retail stores by strengthening their brands in a competitive marketplace.

Hawaii

1600 Kapiolani Blvd
Suite 723
Honolulu, HI 96814, USA
+1 (808) 942-4200

Japan

29-2 Ichiban-cho
Ichiban-cho Shinko Bldg.
1F Chiyoda-ku, Tokyo
102-0082 Japan
+81 (03) 6261-3420