Case Studies

Konin Program

Innovative partnerships with powerful brands, capitalizing on their expansive consumer reach to boost market awareness of Hawaii

 

Background

Unprecedented partnerships were established with global corporations throughout Japan including but not limited to McDonalds, Sony, Lotte, Calbee, Baskin Robbins, Lawson and 7-Eleven in an effort to gain widespread brand awareness for Hawaii, while accessing monumental volume and variety of consumer data assets.

Collaboration with global brands increased awareness, built consumer loyalty and produced valuable data assets.

Impact

Collaboration with global brands increased awareness, built consumer loyalty and produced valuable data assets. CRM initiatives are applied to mine consumer data in an effort to understand and predict behavior, and ultimately target profitable segments to cultivate high-value travelers to Hawaii.

Hawaii

1600 Kapiolani Blvd
Suite 723
Honolulu, HI 96814, USA
+1 (808) 942-4200

Japan

29-2 Ichiban-cho
Ichiban-cho Shinko Bldg.
1F Chiyoda-ku, Tokyo
102-0082 Japan
+81 (03) 6261-3420