Case Studies

JALOALO Program

An exclusive loyalty program for Japan Airlines customers traveling to Hawaii

 

Background

Jaloalo consumer loyalty program was created to differentiate Japan Airlines from its competitors by offering exclusive member benefits to increase direct bookings on its Hawaii routes. Participating partners include retailers, hotels, transportation and attraction companies throughout Hawaii offering benefits to the airlines’ growing member base, resulting in an unprecedented increase in direct bookings to Hawaii.

Jaloalo’s comprehensive loyalty program generated over 200,000 unique members and raised JAL’s direct bookings from 12% in 2010 to 40% in 2018.

Impact

Jaloalo’s comprehensive loyalty program generated over 200,000 unique members and 40% direct bookings for the airlines, while capturing valuable customer information for future marketing opportunities.

Hawaii

1600 Kapiolani Blvd
Suite 723
Honolulu, HI 96814, USA
+1 (808) 942-4200

Japan

29-2 Ichiban-cho
Ichiban-cho Shinko Bldg.
1F Chiyoda-ku, Tokyo
102-0082 Japan
+81 (03) 6261-3420