Case Studies

Hawaii Expo

One of its kind promotional event held in Japan to capitalize on the growing momentum of Hawaii enthusiasts

 

Background

Ground-breaking consumer event promoting Hawaii in targeted cities in Japan featuring vendors from airlines, hotels, travel agencies, weddings, attractions and retail industries. Integrated marketing components are coordinated alongside the live event including online promotional efforts with a dedicated website and additional offline exposure through advertisements at high traffic train stations and retail stores.

Hawaii Expo welcomes over 20,000 Hawaii enthusiasts each year, offering the opportunity to connect with over 60 participating vendors at a single location.

Impact

Hawaii Expo welcomes over 20,000 Hawaii enthusiasts each year, offering the opportunity to connect with over 60 participating vendors at a single location. By applying a multi-level marketing platform and strategically leveraging a network of industry partners, the two-day event spurs an outsized impact for the Hawaii brand.

Hawaii

1600 Kapiolani Blvd
Suite 723
Honolulu, HI 96814, USA
+1 (808) 942-4200

Japan

29-2 Ichiban-cho
Ichiban-cho Shinko Bldg.
1F Chiyoda-ku, Tokyo
102-0082 Japan
+81 (03) 6261-3420